86: Marketing Complexity


Manage episode 285400870 series 2786310
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The thing about Business Marketing is that you’re not promoting soap. Soap is a simple product. It’s easy to understand. Everyone know what it does, its benefits, and how to use it. In business marketing, you’re often promoting complex product and services. Joining B2B Marketer Dave Stevens to discuss how to market complexity is freelance marketing consultant Ayo Abbas.
Plus CMO of Deloitte, Annabel Rake talks about brand purpose; Managing Partner of DMA Partners, Philip Martin shares a key lesson he took on his marketing journey; and Marketing and PR Director at Stericylcle, Andy Johnston celebrates great Business Marketing.

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