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#031 "Corey Haines - The Psychology behind Marketing"

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コンテンツは Brandon Zhang によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Brandon Zhang またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Today, Corey Haines, joins the show to talk about the mental models and psychology behind marketing, the keys to building internet communities, and how he used no-code to build a marketing job board. Corey writes marketing case studies at Swipefiles.co, teaches SaaS founders how to acquire and retain customers through his course Refactoring Growth, and provides companies and marketers a way to meet through his job board Hey Marketers.
Links:
Corey's Twitter
Corey's Website
Swipefiles (Marketing Case Studies)
Corey's Courses (Mental Models for Marketing, Refactoring Growth)
Corey's Article on building his job board
Contact Me:
My Twitter
My Website
5 Key Takeaways:
1. I got my job at Baremetrics unknowingly using a method Ramit Sethi teaches called the Briefcase method where you come to the job interview with a plan on how you want to do things so you have the power in the conversation. I emailed Josh Pigford with some suggestions I would have for whoever takes the position at Baremetrics and he encouraged me to go into the application process.
2. If I had to go back and teach myself about marketing, I would focus on starting a podcast, learning how to grow listeners there or starting an e-commerce store, spending money running ads and other campaigns. Those two methods would basically be worth a degree.
3. An important view for marketing is that your product needs to be the power-up mushroom in Mario. You are not selling powered-up Mario, you are focused on selling the transformation.
4. Copywriting is more about psychology than about writing. The best copywriters don't do their own writing, they let their customers do it for them. They conduct surveys, get on calls, read reviews and use the phrases the customers use to understand their wants, fears and needs.
5. That's why I love community because it's a really fundamental and core owned platform. And then once you have the rented platforms, where you have a big audience on Twitter, for example, then you can push people to that owned platform and build that up.

  continue reading

49 つのエピソード

Artwork
iconシェア
 

アーカイブされたシリーズ ("無効なフィード" status)

When? This feed was archived on August 01, 2022 17:01 (1+ y ago). Last successful fetch was on October 30, 2021 13:36 (2+ y ago)

Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 278640979 series 2775033
コンテンツは Brandon Zhang によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Brandon Zhang またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Today, Corey Haines, joins the show to talk about the mental models and psychology behind marketing, the keys to building internet communities, and how he used no-code to build a marketing job board. Corey writes marketing case studies at Swipefiles.co, teaches SaaS founders how to acquire and retain customers through his course Refactoring Growth, and provides companies and marketers a way to meet through his job board Hey Marketers.
Links:
Corey's Twitter
Corey's Website
Swipefiles (Marketing Case Studies)
Corey's Courses (Mental Models for Marketing, Refactoring Growth)
Corey's Article on building his job board
Contact Me:
My Twitter
My Website
5 Key Takeaways:
1. I got my job at Baremetrics unknowingly using a method Ramit Sethi teaches called the Briefcase method where you come to the job interview with a plan on how you want to do things so you have the power in the conversation. I emailed Josh Pigford with some suggestions I would have for whoever takes the position at Baremetrics and he encouraged me to go into the application process.
2. If I had to go back and teach myself about marketing, I would focus on starting a podcast, learning how to grow listeners there or starting an e-commerce store, spending money running ads and other campaigns. Those two methods would basically be worth a degree.
3. An important view for marketing is that your product needs to be the power-up mushroom in Mario. You are not selling powered-up Mario, you are focused on selling the transformation.
4. Copywriting is more about psychology than about writing. The best copywriters don't do their own writing, they let their customers do it for them. They conduct surveys, get on calls, read reviews and use the phrases the customers use to understand their wants, fears and needs.
5. That's why I love community because it's a really fundamental and core owned platform. And then once you have the rented platforms, where you have a big audience on Twitter, for example, then you can push people to that owned platform and build that up.

  continue reading

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