Laura Roeder: Creating Software to Make Business Easier


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Laura Roeder is the founder and CEO of MeetEdgar and Paperbell. She has been an independent entrepreneur since the age of 22 and has always felt most at home in the small business community. Her focus is on giving other entrepreneurs the tools they need to be totally independent.

Laura founded LKR Social Media in 2009, where she created online courses that taught entrepreneurs how to harness the power of social media marketing. In 2014, she launched MeetEdgar to make it easier than ever for marketers to share their best evergreen content on social.

Her latest software creation is Paperbell, designed to help coaches fall back in love with their business by providing all the functionality they need for scheduling clients, tracking sessions and getting paid.

In this episode, we talk about:

  • The story behind why she created MeetEdgar (05:13)
  • Her massive vision for Paperbell (07:57)
  • Why creating a legacy isn’t high on her to do list (09:44)
  • The charities she supports and why they inspire her (11:36)
  • Her views on how to succeed as an online entrepreneur (15:25)
  • How she’s doing business her own way (17:26)
  • What she thinks of living in the UK (19:25)
  • The importance of looking at the values behind the business (21:17)

“I want to create a new way for coaches to do business.”

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Links mentioned in this episode

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