The Importance of Half-Baked Ideas

The AEC Disruptors

What do you think is the most vital aspect of innovation? What really drives us to achieve what we achieve? Join host Christopher and guest Keith Besserud of Gresham Smith as they kick off the season 2 of the AEC Disruptors by discussing the importance of feedback, supercharging the innovation culture, and creating a safe space for that brilliance and innovation to happen.

Keith Besserud, AIA, is the Director of Innovation at Gresham Smith where he leads the strategic and tactical efforts to help position the firm to take advantage of the volatile forces that are rocking the AE industry. These efforts are currently manifested in the realization of two different foundational platforms within the firm: Studio-X (a product development incubator) and Future Lab (a practice evolution compass). Prior to joining Gresham Smith, Keith co-founded a startup that leveraged computer vision technologies to help clients develop clear insights into the utilization patterns and human experiences of their real estate assets. Earlier in his career he founded and directed an advanced computational design team at SOM called BlackBox, and then moved on to Gensler where he helped initiate the firm’s development of a firmwide Data Strategy.