BRAVE: NISSIAN ft VICE PRESIDENT, MARKETING COMMUNICATION, ALLYSON WITHERSPOON

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BRAVE:
Allyson Witherspoon, Vice President of Marketing Communications and Media got into the automotive industry after realizing her passion for design, technology, and performance. As a female in a male dominated industry, she experienced high competitiveness and biases. All these things have inspired her and pushed her further. She breaks stereotypes by being confident in what she brings to the table and she inspires other women to do the same. In this podcast she describes how Nissan has been navigating through the tribulations of the COVID-19 pandemic. After being deemed a non-essential business, car dealerships and other businesses under the automotive industry umbrella, had to figure out ways to stay relevant in a new and unprecedented time. Cars took on a new role. They were no longer just vehicles to help one get from point A to point B, they were more than that. Drive-by graduations, trips to grandma's house, and midnight drives became part of the new normal. Kids are going to remember cars driving through their neighborhoods for graduation. After a long work day, we will always be able to relate to one another how great it feels to close the computer, ride around with the windows down, and finally experience some peace and quiet. Find out what Allyson Witherspoon mentions the "human spirit" and how that is what is getting all of us through this hard time. She gets deep, tune in now!