Finding Your Target Audience
Manage episode 317228419 series 2981595
When it comes to starting a business, a lot of folks make the mistake of having a target audience that's too broad. And I get it. We often think that the way to make money in business is to sell our product or service to everyone. But let me fill you in on why that's not really right. When we have too broad of an audience we end up trying to market to everyone, which translates into marketing for no one. People have varied interests and needs and different reasons for purchasing something. By niching down, you'll be able to focus on your messaging and why you're the best person to purchase from.
Episode Resources:
5 Ways to Find Your Target Audience
Part of the Boundless Audio Podcast Network
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