How An HR Tech CEO Sells - Bruce Marable, CEO and Co-Founder, Empoloyee Cycle

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Summary:

Bruce Marable is the CEO and Co-Founder of the HR Tech Company, Employee Cycle and also hosts the Employee Cycle podcast. In his words, he is literally selling all day.

This was really interesting because we broke down all the different activities he's doing and how he finds success in his approach. The way he approaches sales in business, his personal life, and his podcast are very similar. We'll show how and why.

You'll learn how to frame what you do succinctly, his cheat codes on understanding his buyers, how to break down points into steps, and so much more!

Key Takeaways by Time!

  • 3:31 - Enthusiasm can be inauthentic, passion can't
  • 8:25 - Brian's first cold call story and how it relates to his days as an opera singer
  • 17:40 - Exercise on writing out concerns, Top 5 industry concerns, top 5 personal concerns
  • 28:40 - When people put a wall up, there's a reason for it. How to address it.

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