007 Investing in what you know


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What you know gives you unique insights, but makes you biased.

Written post: http://stockpickinginsights.com/investing-in-what-you-use/

The takeaway is: what you use is a great place to fetch ideas. All the single companies (except holdings) I’ve invested in have products that I’ve been using before buying. Be careful with your own biases, we are rational as much as we are human.

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