182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics?
It all starts with one simple (but powerful) formula:
1️⃣ Identify your true zone of genius
2️⃣ Find the people who need it most
3️⃣ Create and share content that truly matters to them
4️⃣ Serve them in a way that feels natural and profitable
Sounds great, right? But here’s the game-changer…
What if you could turn this formula into a marketing engine that not only attracts the right people but also gives them a real taste of what it’s like to work with you—before they ever hire you?
That’s exactly what this week’s guest, business strategist Bob Gentle, has mastered.
Bob is the creator of The Generosity Engine—a social selling framework designed to build trust, amplify your brand, and create win-win results FAST.
In this episode, we're breaking down:
🔥 How to market yourself by giving first (without burning out)
🔥 Why generosity is the ultimate client attraction strategy
🔥 The step-by-step blueprint for creating your own Generosity Engine
If you’re tired of marketing that feels forced and want to attract clients in a way that feels natural, sustainable, and incredibly effective, stay tuned...!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

Connect with Bob Gentle

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

章

1. 182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle (00:00:00)

2. Marketing Transformation With Bob Gentle (00:00:06)

3. The Generosity Engine Framework (00:05:22)

4. Building Relationships for Sales Success (00:12:31)

5. Building Sales Success Through Generosity (00:23:08)