180. Want to Host a Webinar That Feels Like an Addictive Game (Instead of a Snoozefest)?

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

Sadly, the webinar world has gotten pretty stale out there.

Most webinars always seem to follow the same formula:

They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch!

So you're left thinking, "Oh man, that's 90 minutes totally wasted."

But, they don't have to be like this.

I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing.

So what if your own events could be really different?

What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired?

To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure!

So if you're ready to create an addictive, epic webinar in 2025 - listen up!

Resources:

Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most.

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

Connect with Caitlin Johnson

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

章

1. 180. Want to Host a Webinar That Feels Like an Addictive Game (Instead of a Snoozefest)? (00:00:00)

2. Creating Engaging Webinars Through Gamification (00:00:06)

3. Facilitating Engaging Webinars Through Collaboration (00:13:27)

4. Innovative Leadership and Collaborative Learning (00:19:15)

5. Engaging Webinar Strategies for Participation (00:25:46)