This Week in eCommerce: Understanding and Fulfilling Your Customer Needs

Southern Fried eCommerce

Hello and welcome back to another fun-filled episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily get together to discuss the latest eCommerce articles and provide their educated, and humorous, southern fried take on them.
This week, our episode begins with Jay and Emily diving into Stitch Fix and how their inclusion of a new service has effectively lost them customers. The duo use this as a use case of what it means to understand what your customers are actually looking for and not losing their interest in the process of fulfilling those needs. Next, the pair discuss Google's content update and how so far it is not as helpful as it may seem...at least for now. Finally, they once again tackle B2B stores and how best to meet customer expectations by expanding to new technologies.
Here is our most recent blog posts at EYStudios:

• Open Source vs. SaaS: Which One is Right For Your Business?
• Local Delivery and Pick Up In Store Options Are Thriving
• Defining The Customer Journey: The Key To eCommerce Success

Here are the articles we discuss this week:

• Stitch Fix is losing customers as it competes against itself by Daphne Howland
• How Helpful was the helpful content update by Dr. Peter J. Meyers
• Distributors have mixed results meeting digital customer expectations by Mark Brohan

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.