083: Your College is Not an Exception

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Show Notes:

This week on the podcast we talk with Madeleine Rhyneer from Richmond, Virginia where she is the Vice President for Consulting and Dean of Enrollment Services at EAB. She recently had an article published entitled "No, Your College is Not An Exception" in the Chronicle of Higher Education and we just had to discuss that with her.

Featured Quotes:

One of the things that I've been challenging people with . . . in the last few months is to ask . . . , "What's your elevator pitch?" Which is the business way of saying, "What's the 20-second introduction to your university to a person who really doesn’t know you at all?" And most people sort of look at me like, "Oh my goodness." Or they'll go to, "Well, we're really friendly" or "We're small." And I'm like, "OK, friendly is pretty much table stakes in any kind of market where you're serving people and small is not a point of distinction at all.
Madeleine Rhyneer, EAB

I feel like it's important to have honest conversations and sometimes they end up being pretty direct conversations to say, "Actually, to the public, we all do more or less the same thing, and we do it more or less close to them, more or less well or not-well, more or less online or in a virtual format." And that the traditional, 'If we build it because we're here, they will come,' that just isn't working anymore.
Madeleine Rhyneer, EAB

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