E173 Building a viable business making funny & creative cards with Keli Spanier from Colette Paperie


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My guest today is Keli Spanier and more than 12 years ago she started making funny and creative cards – for a whole bunch of reasons

In this episode she tells us all about how she has grown Colette Paperie from those first cards into a global company

As Keli says: "After spending several years at a corporate job I began Colette Paperie in 2009 to solve two problems: lose the soul-sucking job, and create funny cards."

It became her goal to revive snail mail in a way that made it impossible to resist - by creating cards that you simply have to send.

Her cards are located in over 500 stores worldwide after a decade of hard work, dedication + grit to making this thing work and she tells us the highs and the lows in this episode.

Her cards are in floral shops, boutiques, museum shops, salons, and even restaurants.

The best feature of the cards (aside from their irreverent sayings) is the brightly covered envelope sure to stand out in anyone's mailbox.

Keli does it all herself: draws, prints, cuts, folds + packages all of her cards, stickers, notepads + keychains all in her Cincinnati studio. Keli says "It's pretty ridiculous."

Personally I think it is amazing! as is she! I love cards and I think you will love Keli's cards and really find this episode extremely enlightening about how to take a create pursuit and enjoy a viable business.

You can find Keli:

Website: https://www.colettepaperie.com

IG: @colettepaperie

FB: https://www.facebook.com/colettepaperie

You can find me, Ingrid Thompson:

website: www.healthynumbers.com.au

LinkedIn: linkedin.com/in/ingridthompson

My guess is you are listening to these podcasts because .....

My guess is that you are here because you are a business owner and what you really want - is to build and grow a successful business - whatever that means to you.

We know that business owners want to feel more confident when it comes to the money side of business.

Having a successful business might mean making business decisions with reliable information - facts & data as well as your "gut feel."

… ultimately you want to do what you do best AND have a successful business AND make a difference.

I’m here to help you.

Everything I do in my business, every decision I make is based on this question:

Will this make a difference? Will this help you, my listener - will this help you to build your business? will this help you to create your successful, viable and robust business so you can achieve Financial Independence?

This is why I do what I do

There are 2 ways you can access all my best material:

Read my book! It is a Business 101 and can answer pretty much all your business questions.

This book is designed to help you build your business - whether you are starting from scratch and creating something new or you have been in business for a couple of years and want to build from your foundations.

The book is your step by step guide to building a business smarter and faster.

"So You Want to Start a Business"

Order your copy now from Booktopia, Amazon or Book Depository

It’s so exciting to be sharing it with you.

If you prefer the kindle Head straight to Amazon

Happy reading!


I regularly run webinars on a range of money related topics:

  • Managing Cash Flow so you never run out of money
  • Understanding where your money goes - getting those expenses sorted out
  • Understanding the Profit First book
  • Pricing - getting it right for your studio
  • The things you need to know before signing a commercial lease
  • How to make more money
  • ... and many other topics

If you’d like the replay of any of these recent webinars, please email me ingrid@healthynumbers.com.au and put "Replay" in the subject and let me know which one you'd like to watch. I’ll send you the link to the replay

Truly, I'm always keen to hear from you. Please send me an email ingrid@healthynumbers.com.au

I personally answer all my own emails 😊

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