Chrissie Rucker OBE On How I Built One Of The UK’s Fastest-Growing Retailers


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In this week’s episode of Sisterhood Works, hosted by our co-founder Anna Jones, Chrissie Rucker OBE, founder of lifestyle brand, The White Company, reveals how she built her phenomenal empire.

Anna will take you behind the scenes of Chrissie’s work and straight into the story of her career progression. They discuss everything from leadership challenges to the importance of positive role models, and what each of us can do to help encourage women to start their own businesses, reflecting Chrissie’s work on the ‘Women Supporting Women’ initiative.

Chrissie will be sharing advice from her 27 year career, how she has navigated the ever-changing world of retail to become one of the UK’s fastest-growing multi-channel retailers, and that ever-elusive ambition of work/life 'balance’.

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