#7 | Why Your B2B Podcast Needs a USP (And How to Create One)

How To Grow A B2B Podcast: SEO, Content Marketing & Lead Generation Strategies For More Sales

Does your B2B podcast feel invisible—despite your best interviews, expert guests, and “actionable” insights?

Here’s the truth: those things aren’t unique. Every business podcast claims them. The real reason your show isn’t gaining traction is that it lacks a USP—a Unique Selling Point that makes your podcast objectively different in a crowded market. In this episode, you’ll discover why “good content” isn’t enough and how to engineer a clear USP that attracts ideal listeners and accelerates podcast growth.

By listening, you’ll learn:

1. The 9 things most podcasters think are their USP—but aren’t.
2. The 3-part equation to design your own USP: Weekly Output + Specific Targeting × Unique Concept.
3. How to stand out instantly and turn your B2B podcast into a predictable lead-generation asset.

If you’re serious about faster podcast growth, listen now to learn how to craft a USP that makes your B2B podcast impossible to ignore.

New episodes every Monday, Wednesday & Friday.

More From Get More Listeners:

Click here and grab your free podcast audit.  It's completely customized to you and your show.

Or visit: https://getmorelisteners.com/b2baudit

View client results & case studies

Contact: [email protected]

This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.