EP 10: Track What You Take, Not What You Make
Manage episode 468309071 series 3635163
The mortgage industry loves to hand out awards for volume—how many deals you close, how much business you fund. But here’s the problem: volume doesn’t necessarily equal profitability.
If you're spending massive amounts on admin, marketing and overhead, you might be making a lot less than someone funding fewer deals but keeping more of their income.
So are we celebrating the wrong metric? Let’s break it down.
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