Do free Facebook groups still work for small businesses in 2021?


Manage episode 294923730 series 2939014
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Is it still possible to generate leads and sales for your business from a Facebook group in 2021? How do you wake up the members of a ‘dying’ Facebook group (and is it even worth it?).

That’s exactly what you’ll find out in this solo podcast episode with me, Janet Murray.

[1:59] Why you need to understand the problem your group solves for its members

[2:50] Four examples of successful free Facebook groups

[6:17] Why keeping your Facebook group small can be better for sales

[7:50] Common reasons people struggle to sell in their free Facebook groups

[9:15] How to create a content strategy for your free group (and why you need one)

[11:34] Why you need to sell early and often in your Facebook group

[13:10] How to decide whether to close a free Facebook group that isn’t working

Useful links

ADHD for Smart Ass Women (Facebook group)

The Social Media Geek Out (Facebook group)

Lonely Goat Running Group (Facebook group)

Erin Condren Fans (Facebook group)

Janet Murray’s website.

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Janet Murray’s Audience Growth Quiz

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