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The Evolution of PR – Thursday, May 6, 2021
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Press releases, media relations, and internal communications are all historic offerings of many public relations agencies. But PR has changed over the last decade and grown to encompass more than just its past.
Storytelling-based initiatives, including strategic brand planning, thought leadership, and digital marketing are all growing as popular offerings from many agencies. Over the last decade, many PR agencies have morphed into strategic communications firms that offer a broader set of services beyond what traditional public relations encompasses. The big question is, what has this accomplished for small businesses?
More than anything else, small businesses, previously limited in their ability to work with PR firms, can now turn to agencies for everything from long-term strategic planning to day-to-day tactical applications. Small businesses with limited budgets are often challenged by the daunting cost of working with multiple companies to accomplish their marketing objects.
For example, many small businesses employ this approach. A company’s advertising and marketing may go through one specialized firm and PR and communications through another specialized firm. On top of this, day-to-day management and implementation may even go through an in-house employee.
While in the past this system worked, in the post-COVID era, where many small businesses are on even tighter budgets, many business owners are looking for agencies that offer more than one or two specialties. Luckily, many PR firms have embraced and pivoted to match this desire.
Tomorrow we’ll look at the advertising industry and see how it’s changed over the past decade.
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