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コンテンツは Kelley & Justin Knott and Justin Knott によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kelley & Justin Knott and Justin Knott またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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Tips to Improve Patient Social Media Engagement #153

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Manage episode 297915195 series 2890858
コンテンツは Kelley & Justin Knott and Justin Knott によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kelley & Justin Knott and Justin Knott またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership.

Let’s dive in and gain some valuable tips on improving your patient’s social media engagement. We’ll take a look at first growing a loyal follower base in the simplest way possible and then some winning strategies that will optimize your content and overall results.

[00:01 – 02:41] The Value in Social Media

  • Let’s talk all things social media!
  • Today’s topic - Tips to improve patient social media engagement
  • There is real value in upping your social media game but it takes planning

[02:42 – 11:33] How to Grow a Loyal Audience

  • The key is consistency
  • Step 1 - Put a face to it
  • Step 2 - Post engaging and educating content
  • Step 3 - Plan and optimize - it’s time to connect

[11:34 – 18:51] Tips to Improve Patient Social Media Engagement

  • Logistics - seeding new likes and running offers ads
  • Making it easy for your customer avatar to engage
  • Join in with the conversations that excite you
  • Example of Justin’s campaign
  • Leave your content with questions

[18:52 – 22:59] Closing Segment

  • Don’t be afraid to get your team involved
  • The Big Idea Approach
  • Final thoughts
  • Stay tuned for more.
  • Like and comment for a chance to win a free consultation

Tweetable Quotes:

“It offers a lot of tools when it comes to marketing, a great way to connect and most importantly really put yourself out there as that thought leader - that expert, and grow that brand; but it all starts with engagement.” - Kelley Knott

“Don’t feel overwhelmed, and don’t give up. It’s all about consistency and growing your network…” - Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

  continue reading

82 つのエピソード

Artwork
iconシェア
 
Manage episode 297915195 series 2890858
コンテンツは Kelley & Justin Knott and Justin Knott によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kelley & Justin Knott and Justin Knott またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership.

Let’s dive in and gain some valuable tips on improving your patient’s social media engagement. We’ll take a look at first growing a loyal follower base in the simplest way possible and then some winning strategies that will optimize your content and overall results.

[00:01 – 02:41] The Value in Social Media

  • Let’s talk all things social media!
  • Today’s topic - Tips to improve patient social media engagement
  • There is real value in upping your social media game but it takes planning

[02:42 – 11:33] How to Grow a Loyal Audience

  • The key is consistency
  • Step 1 - Put a face to it
  • Step 2 - Post engaging and educating content
  • Step 3 - Plan and optimize - it’s time to connect

[11:34 – 18:51] Tips to Improve Patient Social Media Engagement

  • Logistics - seeding new likes and running offers ads
  • Making it easy for your customer avatar to engage
  • Join in with the conversations that excite you
  • Example of Justin’s campaign
  • Leave your content with questions

[18:52 – 22:59] Closing Segment

  • Don’t be afraid to get your team involved
  • The Big Idea Approach
  • Final thoughts
  • Stay tuned for more.
  • Like and comment for a chance to win a free consultation

Tweetable Quotes:

“It offers a lot of tools when it comes to marketing, a great way to connect and most importantly really put yourself out there as that thought leader - that expert, and grow that brand; but it all starts with engagement.” - Kelley Knott

“Don’t feel overwhelmed, and don’t give up. It’s all about consistency and growing your network…” - Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

  continue reading

82 つのエピソード

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