029: Maximize the Value of Your Small Audience

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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2+ y ago 26:08

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When you’re just starting out your business, one of the things you dream about is getting followers and growing your audience. We get so stuck on the idea that only way to be successful is to have a huge following, that we’re not maximizing the following that we already have. Success doesn’t come from having a bunch of followers that just look at your posts and don’t buy anything, it comes from having an engaged audience and from having the right audience and not just any audience.

When We are For Anyone, We’re for No One

I want to do all the things all the time. It comes from being a creative person, and I’m sure if you’re reading this you sometimes feel the same way! But this is a trap we can fall into that spreads us too thin to really make the impact that we want. We need to concentrate on what makes us unique and experts at what we do. Think about what drove you to start your subscription box in the first place, what it’s all about. That’s what people are showing up for, and the more engaged you can make the audience that you have, the more that audience will be worth to your business.

Develop your Audience into the Right Audience

Be Known for Something: What are you the expert at? What makes you happy?
Show Up: Get in front of your audience with training and Live sessions.
Serve Before You Sell: What value are you providing to your audience? Know what that is first.
You Don’t Have to be Extreme; you Just Need to be Consistent: Don’t try to do all the things! Pick a few that you are good at and can be consistent with.
Love on Your People! Help your audience feel seen and heard, and they’ll keep coming back.

Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review and drop me a line letting me know what your favorite episode is! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

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