BOW 086: Mike Abramov: A Holistic Approach To Copywriting

The Business of Writing Podcast

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3+ y ago 27:09

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In This Episode:

Mike Abramov is a direct response copywriter and consultant based in Los Angeles, California.

He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi – and is now branching out to seek exciting new ventures of his own.

When he's not writing, he's coaching up-and-coming writers – helping them move past mental and emotional blocks they have around their writing process.

Episode Highlights

How Mike ended up the youngest copywriter for some of the writing from some of the biggest direct response publishers in the world
Mike’s process for qualifying new client projects
Why Mike prefers a holistic approach to writing a sales page
How he works with other copywriters to make sure he’s doing his best work
Mike’s advice for moving past perfectionism
How he finds stories hidden in “boring” product research
Mike’s advice for balancing work and life while in lockdown
How to start writing a new draft quickly
Mike’s advice for creating urgency in your copy without being sleazy
How to manage your emotions when it comes to the writing process

And plenty more along the way. Get the resources mentioned in this episode below.

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#Careers #Business #Marketing #Rachel Mazza and Laura Gale #Laura Gale #Rachel Mazza #Entrepreneur #Contentcreation #Contentmarketing #Copywriting #Writing #Freelancing #Ghostwriters