Manage episode 296104380 series 2615331
Chosen as one of the top leaders in dental consulting by Dentistry Today, Len Tau, DMD, has dedicated his professional life to improving dentistry for both patients and other dentists. After purchasing his practice, the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Len practiced full-time while consulting to other dental practices, training thousands of dentists about reputation marketing, leading the dental division of BirdEye, a reputation marketing platform, and hosting the popular, Raving Patients podcast. He recently authored the book Raving Patients and the soon to be released 100 Tips to 100 Reviews in 100 Days.
In 2018, Len cut down to practicing dentistry two days per week to focus additional time and attention to helping other dentists build broad and compelling online footprints that attract hundreds of new patients to their practices. Len lectures nationally and internationally on using internet marketing, social media, and reputation marketing to make dental offices more visible and credible as well as how to increase their case acceptance.
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In today’s conversation we talk about the power of the online review, groupon deals, Canadian marketing laws, google AdWords disasters and much more! Dr. Len is a great resource with clear ways of addressing the new landscape of online marketing.
We cover some of these topics:
- How do you rebrand a dental practice?
- What types of marketing are a waste of time for a dental practice?
- What marketing barriers do Canadian dental offices face?
- Can you ethically solicit online reviews from patients?
Find Dr. Len Tau online:
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