#708: How to Build a Kickass Content Strategy for SEO Episode 4

SEO Podcast | SEO.co Search Engine Optimization Podcast

With it in place, you'll be able to get at least one influencer in your corner and work with them on future projects. Internal links are a great way to promote your content and help Google understand how your internal pages relate to each other. You can use HelloBar or OptinMonster to create pop-ups, pop-ins, and modal boxes that display information to visitors based on pretty much any criteria you choose. How Content Communities and Social Bookmarking Can Help You Promote Your Content. Both involve users submitting content to a central location, which can be accessed by the public.

Each site will have different areas of specialty, different expectations, and most importantly, different forms of etiquette. StumbleUpon allows users to browse the web and bookmark pages that appeal to them. Reddit's "sub-Reddits" are a good place to start if you're looking for niche audiences. The more specific an audience you target, the better. Paid advertising can be used as a way to promote your content. If you're looking for a short-term boost or to "seed" your new content with eyeballs, consider using paid advertising. Inbound marketing relies on the creation of permanent assets and compounding growth.

If you're building a landing page for a major piece of content, consider using paid advertising. You could also use paid advertising to direct traffic to a certain page of your site. Google AdWords and Facebook are the two heavy-hitting platforms for your campaign. Facebook Ads have a number of unique advantages over Google Ads Management Services. In an effort to get brands to pay for visibility in newsfeeds, Facebook has shown a pattern of changing its algorithm to reduce the visibility of content posted on brand pages.

More info about how to build a kickass content strategy for SEO:

https://seo.co/content-marketing/content-strategy/

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