Annie Lawless: Lawless Beauty Founder and CEO

Second Life

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3+ y ago 43:08

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Annie Lawless is the founder and CEO behind the high-performance, highly pigmented, and clean makeup line, Lawless Beauty. The line has seen explosive growth since its 2017 launch, including being picked up by retail giant Sephora, in addition to its direct-to-consumer business. But before Lawless was creating high-impact natural makeup, she was obsessing over clean ingredients in another industry altogether: food and beverage. Lawless was a co-founder of one of the largest cold-pressed juice companies in the US, Suja, which, at the time of her exit, was valued at $300 million after investments from Coca-Cola and Goldman Sachs. On this week’s episode, Lawless discusses what it’s like for a company to grow larger than she could have ever predicted and how to know when it’s time to walk away from something to find a more fulfilling path. Plus, she shares a killer breakdown of the factors to weigh when you’re seeking investment.

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