Storytelling, Design Thinking & Emotions: Talk with Austin Welch


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In this episode I talk to Austin Welch. His learning films have earned three Brandon Hall Awards and he’s spoken about the emerging role of media and learning at the International Association of Food Protection, ATD, and TEDx. As a Kirkpatrick Certified Professional, Austin is always looking for ways to create emotionally intelligent training films that lead to measurable behavior change.

Question Timestamps:

01:31 What are inductive learning experiences?

05:02 How do you overcome stakeholders that want to spoonfeed learners information (in case they miss the point)?

08:38 Why is video your favorite medium?

13:48 Why are endings the hardest part of crafting a good story?

18:51 Framework on how to get started on your first story in L&D?

24:46 How does emotion mix or influence learning?

37:28 Corporate Mythology? What?

44:00 The Clarify Session as a tool to discover the Mythos

46:35 Design Thinking and Storytelling? How do these things go together?

54:24 Divergent and Convergent thinking... strategies to think in more divergent ways.

1:00:55 To learn more about Austin's work at Sage Media.

Connect with Austin on


To learn more Interactive Storytelling:

To talk about joining my coaching program:


Anna Sabramowicz is an instructional designer and coach. She fell into the profession after losing her last year of university funding to be a chemistry and english teacher. She’s worked and consulted in both academia and corporate environments for over a decade. Stakeholders include adidas, Thomas & Betts, Sony, Michelin, Rubbermaid, Emerson, VIHA, RRC, Queen’s

University, Harvard Humanitarian Initiative, Save the Children, Norwegian Refugee Council, and the Tanzanian Government.

She runs a coaching program with her partner, Ryan Martin. It helps Instructional Designers unleash their creative superpowers and develop immersive learning experiences with Storyline 360, using her Narrative Scenario Dynamics framework.

Anna developed Broken Co-Worker - an immersive anti-harassment elearning experience which was awarded an Articulate Guru Award, she earned the League of Innovation award through Apprenticeship Manitoba for first Online Electrical Carpentry elearning Program. She’s also earned a Best in Show and Audience Award at the eACH Toronto for creating a Code Orange Emergency learning experience for Vancouver Island Health Authority.

You can find Anna on LinkedIn or on watch her instructional videos on YouTube

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