Killer Interview Questions, Leadership Lessons & Females in FinTech with SO-SURE’s CMO, Nicola Vidal #12

Scale of One to Tech

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2+ y ago 46:32

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Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years.

With such a plethora of knowledge and experience, we hear Nicola weigh in on what makes a great marketing leader, FinTech’s increasing appeal to Gen Z, diversity in the FinTech & CMO space, advice for CEOs hiring their first CMO - and that’s just scratching the surface...

This episode covers

Attributes that make a great marketing leader
FinTech’s shift towards appealing to Gen Z-ers and Millennials
Making the most of influencer marketing
Advice for CEOs hiring their first CMO
Boosting diversity in the FinTech CMO space
Writing better, clearer, more inclusive job ads
Killer interview questions

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

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