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Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey
Manage episode 286098772 series 23684
Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree.
307 つのエピソード
Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
Manage episode 286098772 series 23684
Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree.
307 つのエピソード
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