#154 S2 Episode 23 - A Path to Understanding The Sales & Marketing Side of The Coin

Sales Transformation

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HIGHLIGHTS

01:22 The how, when, and why Fred Diamond's transformation story is worth knowing

05:07 How sales and marketing teams can work better together

13:43 How marketing is a journey and how each experience enhances you in sales

23:48 A huge miss for a lot of sellers and how to overcome that mindset

27:23 How to reach Fred and get in touch with him as he's not a "busy guy" at all

QUOTES

06:50 "Any marketing stuff that is done well that doesn't help either drive revenue or whatever else the corporate goals might be, is truly a waste of time and money. And the problem is not every marketer understands that."

10:40 "I'll be perfectly frank with you man, I think it's the other way. I think marketing really needs to understand what drives sales. I would say it's a 9 to 1 balance, and if the marketing people don't understand which is driving revenue, then they're basically wasting their companies money."

14:19 "Sales is a process that's why one of the challenges is we measure sales these days but what's the journey? What has to happen at various stages and why does it happen? That's how you get better as a sales professional."

22:31 "Make everyone you're talking to feel important. Imagine like they have a little placard on their chest that says 'make me feel important' because here's the number one rule in sales, 'it aint about you.'"

26:09 "People are starting to realize that investing more on these type of things, in themselves personally are gonna help them perform better, you know? It's great to talk about all the tactics and social selling and how to negotiate better and all those things that are important, but if you take care of yourself personally, you're gonna be better at all those things."

Learn more about John in the link below:

• LinkedIn - https://www.linkedin.com/in/freddiamond/
• Website - https://i4esbd.com/
• Email - [e-mail]

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Learn more about Collin in the link below:

• LinkedIn - https://www.linkedin.com/in/collin-saleshustle/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.