43. Selling your products or services from Your Booth at Conferences, Trade Shows, Community Events

Sales & Business Growth for Busy Women | Sales Skills, Marketing Strategy, Business Growth Strategy, Lead Generation, Lead Management, Time Management for Women in Business

Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business.

Today we are talking about how to get ready for a trade show, conference, community event where you will have a booth and want to connect with potential clients. This is something that I have recently helped a small business team with and thought I’d share these tips with you!

Here are 5 tips on selling from your event booth:

1. Know your goals for the conference
2. Have a succinct way to describe what you do - a micro elevator pitch
3. Have a question that you can ask most, if not all, of the people who pass by or come to your booth - something like “What brings you to today’s event?”
4. Ask if you can share what you do and how you can help them (if you find a need/want)
5. Close the conversation

Listen to the full episode for more details on these tips!

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