Why Everything you Know About Marketing Is Wrong

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Manage episode 274066817 series 1171111
著作 Randall Soules and David Hawke, Randall Soules, and David Hawke の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.


Most businesses have a love/hate relationship with marketing and advertising.


On one hand, you need your name in front of prospects to get new customers. On the other hand, most businesses see marketing as an expense.


Which should never be the case.


Marketing should be an investment that generates a positive return.


Today we’ll share an example of bad marketing as well as a process that works to provide a positive return, give some good marketing examples and map out the typical buyers’ journey.


Construction Business Links:

Show Links:

Ultimate Construction Business Systems free download

Show Notes:

00:01:00: Books of interest

00:05:01: Today’s topic: Everything you’ve learned about marketing is wrong!

00:05:24: An example of bad marketing

00:07:46: People research a long time before buying

00:10:05: Use lead magnets to stay top-of-mind with your leads

00:12:20: An example of one of David’s clients

00:16:28: Understand the buyer’s journey

00:19:50: How long should you contact a lead?



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