US-Based Startup Launches Brand Exclusively for Cats

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A new startup called Cat Person has just launched an e-commerce site for essential cat products. Cat Person offers a wide range of products exclusively for cats. These products include food, treats, toys, and other necessities. The startup sells its products directly through its website, where customers can subscribe and pick customizable plans for their needs. Co-founders Lambert Wang and Jimmy Wu developed the startup with help and funding from Harry’s Labs. This branch of men’s product manufacturer Harry’s Inc. helps build startups and brands. Wang and Wu said they came up with the idea because the US pet industry mostly caters to dogs’ needs. Wang observed that most cat products in the country are simply modified and adapted from dog products. Wang and Wu are cat owners, and they felt that the cat community has been overlooked and undervalued in the pet industry. The pair commissioned a survey of 1,000 cat owners in the US, and results showed that 71% of them are not satisfied with the products available in the market. A majority also said they want healthier cat food selections. Because of this, Wang and Wu saw an opportunity to address the neglected cat market, which they value at $15 billion. The launch of Cat Person was almost postponed because of the spread of the coronavirus. However, the co-founders decided to push through with it so that cat lovers will have a better experience during these trying times. Cat Person hopes to serve the community for many years.