Artwork

コンテンツは レアジョブ英会話 によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、レアジョブ英会話 またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう!

Olay to Stop Enhancing Ad Photos

2:01
 
シェア
 

Manage episode 258002146 series 2530089
コンテンツは レアジョブ英会話 によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、レアジョブ英会話 またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Olay, a top beauty and skincare label from Procter & Gamble, announced that it would stop retouching models' skin in its advertisements in the United States and Canada. In line with the growing trend of promoting positive body image in the beauty and skincare industry, Olay will launch a campaign called "Skin Promise." By 2021, Olay will put a "Skin Promise" mark on all of its ads. This mark will indicate that the skin of the model featured in the ad has not been digitally altered. Olay said a move by CVS Pharmacy inspired the initiative. In 2018, the American health care retail chain promised that it would avoid using edited photos in its store posters. Olay cited a study that shows 40% of women in the United States believe ads depict unrealistic beauty standards. Campaigns like "Skin Promise" are part of Olay’s attempt to cater to changing consumer preferences. In recent years, there have been many consumers who tend to patronize brands with certain social advocacies. The communications leader of Olay revealed that the company tested the no-retouch strategy on their recent Super Bowl ad for a refillable moisturizer. The packaging of the product was also made to be appealing to environmentally conscious customers. The company reported that the featured moisturizer sold out within a month. Olay said that the campaign can also apply to its social media content. According to the company, it is willing to cut ties with partner influencers who are not willing to comply with its new standards.
  continue reading

2124 つのエピソード

Artwork
iconシェア
 
Manage episode 258002146 series 2530089
コンテンツは レアジョブ英会話 によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、レアジョブ英会話 またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Olay, a top beauty and skincare label from Procter & Gamble, announced that it would stop retouching models' skin in its advertisements in the United States and Canada. In line with the growing trend of promoting positive body image in the beauty and skincare industry, Olay will launch a campaign called "Skin Promise." By 2021, Olay will put a "Skin Promise" mark on all of its ads. This mark will indicate that the skin of the model featured in the ad has not been digitally altered. Olay said a move by CVS Pharmacy inspired the initiative. In 2018, the American health care retail chain promised that it would avoid using edited photos in its store posters. Olay cited a study that shows 40% of women in the United States believe ads depict unrealistic beauty standards. Campaigns like "Skin Promise" are part of Olay’s attempt to cater to changing consumer preferences. In recent years, there have been many consumers who tend to patronize brands with certain social advocacies. The communications leader of Olay revealed that the company tested the no-retouch strategy on their recent Super Bowl ad for a refillable moisturizer. The packaging of the product was also made to be appealing to environmentally conscious customers. The company reported that the featured moisturizer sold out within a month. Olay said that the campaign can also apply to its social media content. According to the company, it is willing to cut ties with partner influencers who are not willing to comply with its new standards.
  continue reading

2124 つのエピソード

すべてのエピソード

×
 
Loading …

プレーヤーFMへようこそ!

Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。

 

クイックリファレンスガイド