Mondelēz to Cut Calories of Some Chocolate Bars


Manage episode 270110985 series 2530089
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Mondelēz [mohn-dah-LEEZ], the parent company of confectionery brand Cadbury, has decided to reduce the calories of some of its chocolate bars. The company announced that it will be cutting calories from childhood favorites Fudge, Curly Wurly, and Chomp bars in coming months. After the change, all three chocolate bars will have fewer than 100 calories. The move follows the company’s decision last year to cut the calories of its Mini Fingers and Animals. Mondelēz executive Louise Stigant said the company made the decision in order to help tackle obesity among children in the country. According to Mondelēz, there will be no changes in the ingredients of the chocolate bars. The company explained that only the size will change, but they have yet to confirm by how much. Currently, Curly Wurly bars weigh 26 grams and contain 118 calories, Fudge bars weigh 25.5 grams and have 114 calories, and Chomp bars weigh 23.5 grams and contain 110 calories. Both individual chocolate bars and those sold in multipacks will have reduced calories. The company will also revamp the packaging design to highlight the change in calorie count. According to Stigant, Mondelēz feels strongly about its pledge to tackle childhood obesity. She believes that the new campaign can help parents more easily control calories when giving treats to their children.

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