Why You Should Write a Creative Brief Before Working with an Agency

Real Food Brands Marketing Podcast

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3+ y ago 26:54

MP3•エピソードのホーム

Collaborating with a marketing agency can do a lot of good things for your brand, but you need to do some homework to make sure you find the right partner for your business, and then align them with your brand strategy. What you need is a creative brief, something that helps your potential partners know what you’re looking for and how they can knock it out of the park for you.

On this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva walks you through how to write a good creative brief. She also created a free creative brief template you can download to get started.

In This Episode:

What every agency relationship needs for a successful collaboration
How to write a great creative brief
Where many brands go wrong when they work with a marketing agency
How to write a brief that doesn’t handcuff an agency’s creativity
An overview of what to include in a creative brief
The difference between observation and insights
The advice three marketers have for brands working with a new agency

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