203 | How to Negotiate Licensing Contracts with Stacie Bloomfield, Gingiber

Proof to Product

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3y ago 46:23

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Hey friends! Considering additional revenue streams for your business? Ever thought about licensing? It’s true that most of the seasoned product based businesses have multiple arms of their business: they might sell wholesale, retail, license art, have a brick & mortar shop or offer drop shipping….. there are a lot of ways to build a profitable, sustainable business.

That’s why I brought on Stacie Bloomfield. Stace has an abundance of experience in licensing and has been creating artwork for brands and products since 2009. Her brand, Gingiber, has products sold in more than 800 stores. In 2020, Stacy began educating the creative community about licensing through her course Leverage Your Art AND she published her first book!

ON TODAY’S EPISODE:

How she didn’t always envision the business she runs today

Her path of starting her business

How she stumbled across her first licensing deal

Why you have to think of pitching as a numbers game

What artists need to prepare prior to pitching licensing deals

How Stacie approaches her art licensing

The pros and cons of licensing your art

Best strategies for getting in front of licensing partners

How to put your best foot forward when negotiating licensing deals

Ranges you can expect for rates for one off designs

How she had to adjust her business model in 2020

What she wishes she knew before licensing her artwork

Tools and systems she uses in her business

FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP203

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