058 - How to Pitch Your Product to Retail Stores with Mark Shanahan

42:04
 
シェア
 

Manage episode 280593647 series 2452090
著作 Kevin Mako of Mako Design + Invent の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。

Today’s guest on the Product Startup Podcast is Mark Shanahan, a top expert in consumer product distribution and retailers. Previously, Mark had a successful 25 year career at Staples, where he started as a junior product buyer, moved up to running entire product categories, eventually becoming a Vice President.

Mark joins Kevin Mako to share valuable insights about how inventors, product startups, and manufacturers can get in the door with buyers at major retail stores, and how they can sell their product once they’ve crossed that threshold.

You’ll hear them talk about:

  • What entrepreneurs can do with their physical products to get the best chance of success with major retailers. Mark shares tips and tricks from an insider’s view as a long-time Staples buyer.
  • Questions that buyers often ask entrepreneurs. They will want to know your target market, what your value proposition is, and why you’re legitimate.
  • The components of a well-done pitch. Always remember to be concise, clear, and transparent.
  • The importance of being honest with a potential retailer. The buyer needs to know that you are reliable and can be trusted.
  • Things to consider when meeting buyers: maintain eye contact, don’t get too personal, take notes, and be as brief as possible.

Resources

Mark Shanahan on LinkedIn | Twitter

Kevin Mako on LinkedIn | Twitter

MakoDesign.com

152 つのエピソード