Manage episode 366393372 series 1565393
Emma Dunham of www.emmadunham.co.uk is today's guest and has an incredible food photography portfolio. Take one look, and you'll be treated to a mouth-watering extravaganza of colourful, beautifully lit, delectable food! From the most creative combination of portraits and vegetables to cakes, burgers, cocktails and more.
Her first career was in sales and marketing, and her second was photography, which she's been doing professionally for over 15 years.
She says on her website that her images are designed to be a powerful tool for her clients to use and get money in the till.
Not only does she photograph food and the people behind the menus, but she also teaches cafe and restaurant owners how to get the best photos for their businesses to empower them to create content to attract more customers.
It sounds like this savvy businesswoman has found a way to combine food photography with personal branding and coaching.
If you've ever been interested in building a successful food photography business by working with small business operators, this episode is for you!
Here's some more of what we covered in the interview:
- What led Emma to food photography
- Turning a business you hate into something you love
- A snapshot of Emma's food photography business
- What clients spend on Emma's average with Emma
- Pricing and packages for food photography
- Who are Emma's clients
- The target market for food photography
- Emma's shooting process when doing food photography
- Producing creative shots to help clients with their marketing and social media content
- Why Emma prefers working with small business owners over the big giants in the industry
- How to retain clients as a food photographer
- Who provides all the tools and props needed for food photoshoots
- What is the best way to price food photography sessions
- How to effectively sell your most expensive package
- How to find food photography clients on LinkedIn
- How often should you post on LinkedIn
- How is LinkedIn different from Facebook and Instagram
- The importance of consistently showing up on LinkedIn
- What content should you post on LinkedIn
- Emma's inquiry process on LinkedIn
- Is it alright to post personal content on LinkedIn
- The social media lurkers are your next client
- Who are the lurkers on social media, and why you shouldn't ignore them
- Why you need to pay attention to impressions instead of likes and comments
- What influences the impressions
- How to strategically place outbound links on LinkedIn
- Emma's booking process via LinkedIn
- When is the best time to take payment during the booking process
- Copyright and usage rights
- Emma's Food Photography Academy
- Emma's thoughts on AI for food photography
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
I see the food I photographed in supermarkets and online, and that is a lovely, lovely feeling. – Emma Dunham
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Emma shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
It sounds really simplistic but my hard work is keeping consistent. If I keep myself consistent, I can then keep a steady flow of leads coming to me. – Emma Dunham
If you have any questions I missed, a specific question you’d like to ask Emma or if you want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
When they contact me on LinkedIn, I'm going to put a bold statement of 70-80% of them already know they want to hire me. The price does not come up as the first issue. – Emma Dunham
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
As I get older, I want to still make money from photography but look at all the different sources and all the different passsive income and recurring income that I can do. – Emma Dunham
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Next week's episode is a collaboration
There are a lot of podcasts out there — more than any of us have time to listen to.
Although we all have our favourites, it's good to explore some new perspectives occasionally.
Next week I'm helping you do exactly that! I collaborated with six other photography podcasters to create a show called This Business Tip Road Trip. Each podcaster was given 10 minutes to share their best business tip, so in addition to some great ideas, this episode is a great way for you to hear from some voices in the industry that may be new to you and hopefully add some new shows to your queue!
Here's a sneak peek of what you'll be hearing:
- Sabrina Gebhardt (Shoot it Straight) kicks things off with a really important topic that many of us ignore: how to define success for ourselves (instead of letting others define it for us).
- Andrew Hellmich (Photo Biz X) shares a clever tip for how to use video content to give your SEO a mega boost!
- Colie James (Business First Creatives) shares tips for booking more clients with a simple (yet wildly effective!) two-step process.
- Daniel Moyer (Focused Photographers) talks about the ups and downs of finances as a service-based entrepreneur and shares a great tool for getting your finances in order.
- Lisa DiGeso (The Milky Way) talks about strategies for managing your time and creating the work/life balance that you've always wanted.
- Natalie Jennings (Photo Biz Help) pulls back the curtain on tips & tricks to use Pic-Time that will improve your workflow and knock your client's socks off.
- Annemie Tonken (This Can't Be That Hard) shares the brilliance of using a “Back Pocket Offer” to give your revenue a boost this year… even in a slow economy!
If that sounds like a lot, that's because it is! This is a longer-than-normal episode, but I think you'll find that it's jam-packed with knowledge bombs from some of the best in the industry.
Whether you have a long road trip ahead of you or take a few days to absorb everything this episode has to offer; I know you'll be glad you tuned in!
Links to people, places and things mentioned in this episode:
Thanks again for listening, and thanks to Emma for sharing her thoughts on building and growing a successful food photography business.
I work with small businesses. I don't work with supermarkets or the very big companies because I love being able to coach my clients and help them maximize what they're doing on their social media, what they're going to do with their images, how they tie in all the colors of their branding. – Emma Dunham
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
The post 520: Emma Dunham – How to build a successful food photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.