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Neyssa Lee of www.neyssalee.com is a Seattle-based lifestyle family, newborn and maternity photographer in the USA. She's also a mother of six!
Her beautiful website clearly states her family sessions start at $925, which surprised me a little because this email had me reaching out for an interview…
I was listening to the episode with Katrina Ferguson and loved that you featured a non-6-figure photographer.
I have been running a photography business for 13 years, all while growing a family (I have six kids, between 1 and 11).
I grew my business without Facebook ads or a substantial social media following.
This past year I have leaned into helping other photographers who are early in business and want to grow in a way that is sustainable for raising a family.
In the photography business world, I know firsthand how you can feel less than a mom and a photographer. However, I know that my business is important, as is my voice in this industry.
In this interview, Neyssa shares how to attract paying clients to your photography business without free sessions.
Here's some more of what we covered in the interview:
- Hitting a six-figure target as a gauge for success as a photographer
- What success means for a photographer in the industry
- Neyssa's thoughts on not finding success in the photography industry
- Juggling a work-life balance while being a mum of six
- How Neyssa started her career as a photographer
- Neyssa's annual revenue
- Helping photographers succeed without going through the usual business coaching approach
- Pricing, album layout and packages included
- The percentage of clients buying prints from Neyssa
- Neyssa's sales sessions process
- How to have families commit to paying $1000USD before their photo sessions
- Why Neyssa doesn't upsell after her sessions
- How to land on the first page of Google searches
- The importance of long-tailed keywords to get higher SEO rankings
- The importance of blog posts for SEO rankings
- What topics to focus on for your blog posts
- The secret to getting organic traffic to your website
- How to write a blog post effectively to get high SEO results
- The importance of creating content to help clients first
- Neyssa's formula for writing blog posts
- Why you need to share your blog posts on different social media platforms
- Neyssa's shooting process during her 1-hr family sessions
- How Neyssa plans her calendar to achieve a work-life balance
- The importance of setting weekly, monthly, and yearly goals to run a successful photography business
- A sample of Nyessa's goals and what she does to reach them
- How to overcome guilt when spending time away from family to work on your business
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
I do feel successful knowing I am running a business full-time. I am raising six kids full-time. I don't have a nanny. I don't have a team and yet, I'm doing very well. – Neyssa Lee
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Neyssa shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
Because of the way my website is setup and has all the information, I'd like to say that I book about 80% of inquiries. – Neyssa Lee
If you have any questions I missed, a specific question you’d like to ask Neyssa or if you want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
I use YOAST to make sure I get all my green lights that my blog is SEO-friendly. Some posts are not top keyword search posts but I know that they're serving my clients well. – Neyssa Lee
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here is the latest review…
★★★★★ It’s Like Having Several Business Coaches At Your Fingertips
Via Google reviews by Albany Pet photographer Julie Addison, in Australia on April 5, 2023.
The Premium Membership with PhotoBizX is like having several business coaches in one place, all at your fingertips.
The amazing nuggets I have gained and have already implemented into my business will be paying for my subscription for years to come, and I only signed up 3 months ago!
The discount received for courses is very much welcomed.
I recommend you to all my photography friends. Andrew is approachable and available. Love, Love, Love!
Links to people, places and things mentioned in this episode:
Thanks again for listening, and thanks to Neyssa for sharing her thoughts, ideas and advice on attracting paying photography clients without offering free sessions by utilising a fantastic website, SEO and other tricks she's picked up in her years in business.
I'm very goals-based. I'm setting goals for the week based on my goals for the year, my goals for the month, so that I know I have this work time. I need to be doing those things that work towards those goals. – Neyssa Lee
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
The post 510: Neyssa Lee – How to attract paying photography clients without free sessions appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.