Manage episode 357093902 series 1565393
Rebecca Sehn of www.rebeccasehn.com has been photographing for 15 years, 13 of them as a family photographer.
Look at her website; you're greeted by beautifully laid out, vintage-inspired, gorgeous pages peppered with soft, low-contrast, professionally crafted images. But that's not the sole reason I asked her for this interview.
It started with a post inside the PhotoBizX members Group where she said…
I went from IPS to fully online galleries (I use Pixieset). I focus on selling albums, and my sales averages actually went up without IPS.
I followed up by asking for more details, and she replied:
I switched quite some years ago, and from the get-go, I noticed an increase in sales.
When I was helping my clients order during IPS, I made it easier for them to narrow down images for their album– we'd look at similar images side by side, eliminate options together etc.
When I left them alone to order without me, they chose more.
I knew there was more to the story and am happy to share that Rebecca has done an incredible job with branding, her website, SEO and appealing perfectly to her ideal clients who can't help but see themselves in Rebecca'a photos.
In this interview, learn the importance of a well-branded, high-performing website and how to do the same, no matter your focus genre.
Here's some more of what we covered in the interview:
- Rebecca's reason for only shooting family sessions
- How to set up an effective web design for your branding
- Creating a brand to become the best family photographer in the world
- How to handle clients who want a different photography style
- Rebecca's photographic style
- Rebecca's average sale and how clients get there
- What to do to guarantee a sales increase
- The advantages of increasing your pricing
- What happens during Rebecca's winter sessions
- The importance of taking the time to rest to avoid burnout
- How Rebecca finds her clients
- Rebecca's SEO strategy
- Why you need to consult a web developer to optimize your website performance
- Rebecca's workflow for website visitors
- Is publishing your pricing an effective lead magnet
- Rebecca's email strategy that has her clients wanting to book
- Sending out planning guides to clients via mail
- Rebecca's payment process
- What would Rebecca do to increase sales
- How to get high sales without doing IPS
- Why doesn't Rebecca offer wall arts and IPS
- Rebecca's design process
- Rebecca's culling and outsourcing process
- When Rebecca asks for the final payment
- How Rebecca brings referrals in
- The importance of the scarcity mindset
- How often should you send out emails to your mailing list
- How easy is it to replicate Rebecca's business model with other genres
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
That's always the goal. Make yourself look like the best and make it so well branded that anyone who feels at home seeing your work, needs to book you. – Rebecca Sehn
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
The other main way I find clients is through Google. So I always make sure my SEO is good. – Rebecca Sehn
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Rebecca shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
I took out the bottom package as an option and the upped everything else a little bit. – Rebecca Sehn
If you have any questions I missed, a specific question you’d like to ask Rebecca or if you want to say thanks for coming on the show, feel free to add them in the comments area below.
For any photography website to be a SUCCESS, it MUST produce results in the form of leads, enquiries, bookings, and email subscribers on a regular basis. Otherwise, your website IS NOT working effectively.
Website behaviour has changed, and so has GOOGLE’S algorithm.
These days it's all about the SCROLL. Website visitors love to SCROLL super-fast loading, mobile-friendly websites that take them on a natural journey to a sale. In order to convert visitors into paying customers you must create a desire for what you do and sell the benefits of your photography.
Since the algorithm changes in August 2022, Google is now looking for fast-loading, scrolling websites that provide quality informative content on your homepage
This is your perfect chance to have Jeff show you his exact steps for creating a high-performance, lead-converting website.
Register for the live training and pay $147 — saving 50% — the price doubles after next week.
BIG BONUS for early bird registrations!
More details here: https://learn.photobizx.com/website-course-registration/
If you've always wanted a website that brings in clients, don't miss this one.
Delivered over two sessions next week and recorded for lifetime access to the training, resources, and Q&A… all hosted on the PhotoBizX website following the live sessions.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Thanks again for listening, and thanks to Rebecca for sharing her thoughts, ideas and advice on going all in on creating a successful brand and showcasing it through a beautiful website that can't help but attract her perfect clients.
I think it's important, for my brand anyway, that they see the images the way they fell in love with them on the website. – Rebecca Sehn
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
The post 505: Rebecca Sehn – Perfect branding plus a converting website lead to success appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.