501: Angela Schneider – Specialising in end of life pet photography sessions for profit

PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast

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Angela Schneider of www.bigwhitedogphotography.com is an adventure dog photographer who has decided to specialise in end-of-life dog portraits.

I always had a hunch that one of the biggest markets for pet photographers is clients with older dogs. Anyone who owns or has owned a dog understands how they are part of our families and how important it is to feature them in photos.

Angela has taken things to a new level and has become a certified grief coach.

She's launched a podcast — One Last Network, focussed on helping dog owners honour their dogs' lives before and after they pass.

In addition to her new projects, she's the photographer behind the business Big White Dog Photography, where she goes on adventures with dogs and their owners to capture their joy and bonds in the great outdoors.

In her business, she realised one-third of her clients were coming for end-of-life dog portraits. Which is how and why she's now taking the direction she is.

In this interview, learn how to specialise in end-of-life pet photography sessions for profit.

Here's some more of what we covered in the interview:

• A brief background of Angela's career before starting as a pet photographer
• How Angela became a pet photographer
• A snapshot of Angela's photography business today
• Angela's average sales
• Managing multiple jobs as a photographer
• The guilty feelings of targeting end-of-life session pet clients
• Profiteering on client's grief
• How to disrupt the pet photography industry
• How Angela found her calling as a grief coach
• How to be an effective pet loss grief specialist
• What to do differently to increase your pet photography sales
• How Angela finds and attracts her ideal clients
• Gift vouchers and how to utilise them as a pet photographer
• Angela's book projects process
• How third-party marketing works for pet photographers
• What the pet photography vouchers look like
• How Angela's adventure sessions work
• How to book and sell exclusive locations when scheduling photo sessions
• Angela's products & packages
• Angela's most popular wall art collections and prints
• The advantage of offering grief counselling to pet clients

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet.

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My passion lies in going out and seeing dogs in their natural element, which is of course is mother nature's studio. It's just giving the dog their place in our world or a place in their own world is just so soul fulfilling to me. – Angela Schneider

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews in the group. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Angela shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

That's what I want to do for people. I wanted to make sure that they had beautiful photos of themselves with their dogs, doing the things that they love to do together. – Angela Schneider

If you have any questions I missed, a specific question you’d like to ask Angela or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

Setup for Success in the Pet Photography genre

THE REGISTRATION PAGE IS OPEN AND DETAILS ARE AVAILABLE FOR THE TRAINING WITH KIRSTIE McCONNELL

Details are here: https://photobizx.com/learnpetphotography

The cost is only $97!

NOTE: Price doubles at the end of the week.

This training is perfect for wedding and family photographers looking to add pet photography to their offerings OR a photographer looking to go all in with pet photography.

The PRIMARY focus is how to profit from pet photography super fast.

Kirstie shares all the tricks to hit the ground running to maximise your sales.

If you've always wanted to photograph pets profitably and cut out all the trial and error, this is your chance. Don't miss this one.

Bonus: sign up this week and receive a

BONUS — Pet Portfolio Review for PROFIT! Register this week and receive a personalised video review with Kirstie to ensure you're shooting for maximum profit.

Register and more details here: https://photobizx.com/learnpetphotography

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

I am providing a service to someone to ensure that they have beautiful memories, a legacy of beautiful memories of their time with their dog. – Angela Schneider

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

Big White Dog Photography

Big White Dog on Facebook

Big White Dog on Instagram

Big White Dog on LinkedIn

One Last Network Podcast

One Last Network Membership

One Last Network on Facebook

One Last Network on Instagram

One Last Network on Spotify

Episode 410: Nicole Begley – Why every photographer needs an email list and what to say to your subscribers

Episode 402: Katie Kolenberg – Take control and thrive with your photography business during the pandemic

Episode 282: Caitlin McColl – How to run profitable book projects for portrait and pet photographers

Episode 349: Kristen Kidd – How to set up and run a profitable photography book project

Thank you!

Thanks again for listening, and thanks to Angela for sharing her thoughts, ideas and advice on going all in on a genre of photography that speaks to her and allows her to focus on helping people with older pets remember them beautifully.

I believe disruption in the industry is how we make our own industry better. It forces us to look at what we're doing and find new different ways to do it. – Angela Schneider

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 501: Angela Schneider – Specialising in end of life pet photography sessions for profit appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.