Manage episode 351979091 series 1565393
Eric Ronald of www.ericronald.net is an Aussie-based wedding photographer. Not just any wedding photographer, though — his work cuts through the noise and stands out as something special.
He jumped into film school after completing high school and learnt the skills to become a cinematographer. But things in that world weren't what he imagined. He found his way onto television and worked on shows including Deal or No Deal, Dancing with Stars, Australia's Got Talent and many others.
Ten years later, he quit TV, bought a camera and travelled for a year.
From there, a love of photography was born, and he found his way into wedding photography, where he's been able to create dramatic and emotive stories for his couples ever since. Once you see his work, it's no wonder he's been so highly awarded for his wedding albums.
In this interview, Eric shares exactly how to run a profitable and successful wedding photography business by correctly structuring your prices and delivering an incredible experience. Plus, how to quickly design and sell wedding albums today.
Here's some more of what we covered in the interview:
- The reason Eric left the entertainment industry to pursue wedding photography
- How Eric started his career in photography
- The challenges for photographers today
- Eric's process for preparing slideshows for his couples
- Is Eric anti-business, and how his approach affects business
- Eric's most popular package and pricing
- The most effective way to sell wedding albums
- Destination weddings — are they everything they're cracked up to be
- Eric's financial goals
- The challenges of photographing destination weddings
- Eric's process for creating albums and selling them
- Album bundles as part of your pricing
- How Eric presents his albums to clients to generate guaranteed sales
- Sending out automated email reminders to follow up on album orders
- Software for wedding album designs
- Eric's wedding album design workflow
- Why Eric stopped utilising drone imagery for his weddings
- Eric's tips on how to get the most from Momento Pro
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
I make stuff because it makes me feel good to give what I can to other people — specifically with wedding photos. It's giving people something that really means something. – Eric Ronald
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews in the group. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Eric shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
Because I'm comfortable with my pricing, I don't really care what couples choose from a money point of view. I am just wanting to make sure the day is captured how I feel it should be captured. – Eric Ronald
If you have any questions I missed, a specific question you’d like to ask Eric or if you want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
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Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
You don't need fancy destinations to make beautiful photos. You could hypothetically create the greatest wedding photograph ever made in the burbs, in Melbourne. There is no reason that is impossible. – Eric Ronald
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here is the latest review…
★★★★★ It’s like I’ve discovered a whole new world! Simply brilliant!
Via Google Reviews by Scania family, children and newborn photographer Agnieszka Tünnissen, in Sweden on January 6, 2023.
So I took a few minutes one morning to investigate that PhotoBizX website. Just to get some value for the money I just paid, I thought. I was ready to cancel at the end of this month, but then I started listening to the interviews (finally!)…That was three days ago or so, but I’m hooked!
Now I only need a parallel life for all this. It’s like I’ve discovered a whole new world! Simply brilliant!
If you’ve gone through this saga, go to Andrew’s website, do yourself a favour and register for the membership. And thank me later.
Links to people, places and things mentioned in this episode:
Thanks again for listening, and thanks to Eric for sharing his thoughts, ideas and advice on how to run a successful and profitable wedding photography business and how to easily design and sell wedding albums today.
Good design, I feel like, should be about celebrating the photography rather than being about the design itself. – Eric Ronald
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks, and speak soon
The post 497: Eric Ronald – How to easily design and sell wedding albums today appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.