3 Foundational Questions for Your Business

Path for Growth with Alex Judd

If you want your organization to exhibit healthy growth, you as a leader must first get clear about why the business exists, what you stand for, and where you’re going. In this episode, we walk through the process of answering each of those three vital questions. We also talk about the importance of communicating your mission and values over and over and letting them guide you as you build your vision.

• There are 3 key questions that leaders must answer (0:41)
• Language creates culture (2:48)
• Leaders have a responsibility to create a life-giving culture for their businesses (6:03)
• You and your team should consistently be able to answer these questions (7:55)
• 1. Why do we exist? That’s your mission statement (9:20)
• Mission statements connect the mundane to the meaningful (13:06)
• Mission statements lift people’s eyes above the horizon (19:28)
• Mission statements provide inarguable common ground (21:42)
• Once you have your mission statement, communicate it over and over (24:02)
• 2. What do we stand for? Those are your core values (25:00)
• Core values create boundaries within which people can feel free to act (27:24)
• How to evaluate a potential core value (34:16)
• To build an organization that stands for something, become a leader who stands for something (40:07)
• 3. Where are we going? That’s your vision. (42:06)
• It’s reckless to chase an audacious vision without a mission and core values (45:23)

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