#7: Brand an Idea in One Sentence to Sell It


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In "EP 7: Brand an Idea in One Sentence to Sell It" of the “One Eye Deer” Podcast, you will learn how you can capture your audience better in the digital age.

In traditional marketing, you may have 30 seconds to communicate your brand message. You have some time to communicate with customers through newspaper ads, TV ads, outdoor media placements and exhibitions or roadshows.

In today's age of social media, people's attention spans and maybe IQ have been decreasing.

Now, you have only 5 seconds to capture your audience's attention. You have to tell your target audience who you are, what you do and what is your value is before they scroll pass their social feed or Google search results.

This 5-second rule doesn't just apply to brands looking to market their products. It can also apply to job hunters trying to stand out from candidates for a position in a company. Or maybe you are an employee in an organisation looking to pitch an idea or proposal for internal change to benefit the company.

So the golden question is: how do you communicate an idea or message in a single sentence within 5 seconds.

Join certified marketing management consultant, J C Sum, as he discusses how you could capture the attention of your audience in today’s digital age.

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

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