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4. The Archaeology of Brand with Danny Brooks, Starbucks
Manage episode 294109237 series 2896372
コンテンツは Kristin Deutmeyer によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kristin Deutmeyer またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Danny Brooks is a storyteller and a brand systems designer. He's worked for some iconic brands such as IDEO, Nestle, Suntory, and Starbucks.
During his professional adventure, Danny worked as a chef in Michelin-starred restaurants in Spain and California, a record producer, photographer, illustrator, entrepreneur, and writer. He even made a kids variety show about food—yes...with puppets and everything. In short, Danny is a modern-day polymath and finds great joy in the ambiguity and discomfort of learning new things.
In this conversation, Danny shares key insights on:
- Codifying a founder’s vision and the importance of creating a system to empower others that is inclusive, equitable, and fun
- Approaching transformation as an archaeologist, peeling back layers of culture, while respecting the legacy of a company, before embarking upon change
- Making sure that change, to be successful, is believable, relevant, and meaningful
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