Keeping Up with Evolution of New Home Sales & Marketing with Jennifer Cooper -122


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On today's episode we're talking about the evolution of marketing professionals and how to have difficult conversations with your customers about delays and price increases during these trying times in homebuilding.

Jennifer has spent half of her career working in new home construction to working with the multi-family industry in multiple marketing capacities. To date, Jennifer has provided marketing leadership to three home builders: Richmond American Homes, Oakwood Homes and Truland Homes. Jennifer’s most recent work through early 2020 was for Oakwood Homes where over four years she revolutionized the organization’s brand, created the first active adult and luxury product brands, and ensured brand consistency among all of Oakwood Homes’ business units. Cooper also oversaw the brands for eight of Oakwood’s sister companies. She built the corporate and division marketing teams to design and build best practices and led all marketing support materials and region-wide campaigns.

Jennifer’s work at Oakwood Homes alone earned her Marketing Professional of the Year at MAME 2017 with the Denver HBA and nationally she also won the same award with the NAHB in January of 2018 (gold) and runner up (silver) in 2019.

She has also had the blessing and honor to serve as a board member for the Colorado Homebuilding Academy, Tennyson Center for Children, Apartment Assoc. of Metro Denver, and honored visionary council member for Atlas RTX.

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