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New Playbook for D2C. The game has changed w/ Dhiraj Jain
Manage episode 341598359 series 3396653
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Dhiraj Jain and Steph Silver discuss digital marketing, specifically how it has changed, and what a business must do to stay connected and continue to sell products as the rules of online marketing and digital advertising continue to evolve.
What you'll learn:
- How Dhiraj came to know the digital advertising space
- Why social and digital advertising isn't as effective as it used to be
- What you should be doing to attract new customers
- How to keep customers engaged after the first purchase
About Dhiraj Jain:
Dhiraj is a seasoned Retail & Consumer industry leader with 20+ years of experience in building and scaling businesses at the intersection of strategy, product, and technology. His innate capability to lead and always challenge the status quo in the Retail & Consumer space led him to co-found dotkonnekt, amid the COVID-19 pandemic, with a mission to turbo-charge growth for innovative brands in this Decade of D2C.
He is currently building an Experiential Commerce platform through the convergence of Content, Community, and Commerce that allows brands to deliver a great experience, attract organic traffic, and convert from within the content and community engagement. With pay-it-forward philosophy at heart, Dhiraj mentors tech startups at NASSCOM Deeptech Club.
Learn More about Dhiraj Jain and dotKonnekt
dotKonnekt
Connect with Steph Silver and the MVP podcast on:
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