9. The Real Compass of Your Business - Your Why


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Have you ever made decisions in your business and then felt like “this doesn’t feel right” or maybe you just feel some type of resistance and you don’t know where it is coming from?
I like to say that your “why” is like a compass in your business, it can help guide the way and make sure that you don’t fall off track.
In all reality though- it helps ensure that we truly LOVE the business we are building and connect with our clients on an entirely new level.
Our why shapes everything we do from the way we talk to our clients on an info call, the way we style our clients, the way we pose our clients, and even the products that we offer. It sets us apart from our competition and allows us to coexist with a million other photographers without ever feeling like we have to compete.
To find your why start to look at the three most impactful memories in your life, and journal about those three memories. See what themes come up and what really resonates with you from those stories.
You will know you are there when the emotions your why elicit are so strong that you find yourself choking back tears.
Head over to our private group on Facebook - Photography Business Tune Up With Karinda K. - and share with us what you think your why is.
Resources from this episode:
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team - By Simon Sinek

Connect with Karinda!

Thanks for listening!

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