S2 - Ep 10 Best Consumer Analyst in the Industry - Simeon Siegel - Consumer Equity Research at BMO

Mega-Brands: Investing in Mega Trends & the Mega Brands Best Positioned to Add Value to Your Wallet

This chat is my all-time favorite conversation with the best consumer analyst in the industry. He's a top ranked analyst for a reason, he knows retail and the consumer better than anyone. Simeon started his career at Goldman and simply has better insights than most analysts. In my experience, not every analyst understands the power of the brand, sometimes the intangible asset of brand tells a different story than the excel spreadsheets. When combining the raw numbers with the brand relevancy analysis, and adding some technical & sentiment work, better entries and exits often happen.

We talked about the state of the consumer (don't bet against them), how inflation is affecting consumption trends, inventory issues short term, demand being pulled-forward, and which categories seem well positioned. We talked at length about Under Armour, a new obsession of mine. We also talked about the discounters like TJX and Ross Stores. Other brands and categories discussed: Nike, Lulu, Deckers, footwear, apparel, omni-channel.

For more information on Simeon: https://www.linkedin.com/in/simeonsiegel/

https://capitalmarkets.bmo.com/en/our-bankers/simeon-siegel-cfa/

For more information about global brands investing: https://www.globalbrandsmatter.com

Simeon Siegel is a Managing Director and Senior Analyst at BMO Capital Markets specializing in Retail and E-commerce. Simeon started his career at Goldman Sachs and his since worked on the #1 ranked Retail franchise at JPMorgan and Nomura | Instinet.

Simeon has been named a Rising Star of Wall Street by Institutional Investor, a Rising Star of Equity Research by Business Insider, a Top Stock Picker by StarMine and a Top Earnings Estimator by Thomson Reuters and Refinitiv. He has worked on the Institutional Investor #1 ranked All America Research Team for Specialty Retail and the Wall Street Journal's "Best on the Street" list of top analysts. He is in constant dialogue with investors and C-Level Management across the industry, analyzing and advising on the ever-evolving retail landscape. He is a regular guest on CNBC and frequently quoted across the media including The Wall Street Journal, The New York Times, Women's Wear Daily, The Business of Fashion, Barron's and Bloomberg, among others.

Link to media disclosures at BMO:

https://researchglobal0.bmocapitalmarkets.com/public-disclosure/