Manage episode 280936970 series 2845485
Investors will want to know How Big is your target market, for your company’s product or for your service.
Keep in mind that obviously investors want a HUGE potential target market. Try to avoid exaggerating. Be truthful and transparent . And never deprecate your competitors
Investors will be curious to know What is your “secret sauce” . What's Your USP. click the link below. We will tell you all about how to do this.
And when it comes to sales and marketing, this is a really important one: because as I’ve suggested in earlier podcasts, the investor is very keen to learn about your forward focussed strategies for growth, and this is one section where you need to SHINE.
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