Ep 26: Customers, Strategy and Campaigns with Helen Kettleborough, Gleeds

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Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.
Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.

In our conversation, we cover how Gleeds marketing is:

  • moving towards being more strategic and customer-focused
  • taking a sector-focused and campaign led approach
  • having a clear brand and tone of voice that is both professional and playful
  • using LinkedIn to drive relationships and business

This episode was recorded on 26 October 2021.
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Resources
Abbas Marketing
Gleeds

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